Born Welcomes New Head Luthier
We’re excited to announce that industry veteran Will Daniels has the Born Guitars team to manage production and further develop our product offerings of high-end, sustainably built guitars. Will brings with him over two decades of experience in crafting guitars, most notably having spent seven years at Parker Guitars where he played a critical role in the creation and management of the Parker Custom Shop, while also being intimately involved in all aspects of the company’s production and R&D efforts. Will also has ten years of experience in the design, fabrication, and testing of composite material components for use on high performance sailboats, aircraft, and robots. This experience will be invaluable to Born’s continued commitment to identifying, evaluating, and implementing the use of more sustainable materials in the production of their products.
Will joins Born Guitars as Head Luthier and Chief Technology Officer to continue Born’s success in producing high-end custom instruments and to manage the research and development of new products, instrument technologies, and operational sustainability initiatives. Will comments, “I’m really fortunate to be working with such a dedicated team. This company and my new position is very important to me and I’m optimistic about what the future holds for us.”
Will’s wealth of experience and industry knowledge will make him a key addition to the Born family. In addition to his uncompromising craftsmanship and technical expertise, Will possesses certain intangibles that make him a perfect fit for our team and we’re thrilled to have him on board. We view his appointment as a symbol of our commitment to becoming an industry leader not just in terms of building high quality guitars, but also in terms of setting the standard for innovation and sustainable instrument production. We are more than confident that Will will play a key role in fulfilling our commitment.